Aphrodisia Authors

Monday, September 17, 2007

No-one Wants to Talk to Me – The Joy of Book Signings

I’ve never in my life seen so many people trying to avoid my eye. Come on, folks, I’m not a gang member or a beggar, I’m just a romance author at a book signing.

This weekend I attended two multi-author signings. These were put on by bookstores where I’m guessing the customers do actually read and enjoy books. Wouldn’t you think they might like to talk to an author or two? Apparently not. Or is it that they’re scared that if they come anywhere near us and our books, they might have to – gasp! – buy one? God forbid, a fate worse than death.

Well, of course we’d like to sell books but mostly we’d just like people to be friendly and talk to us. If they take a bookmark or excerpt, or buy a book, that’s a bonus.

So, what’s the deal with signings? Why doesn’t anyone want to talk to me and my fellow authors?

At the end of the second signing, yesterday afternoon, two of us asked the store manager that question and he said, “That’s crazy. I mean, you can talk to romance authors about anything!”

Yes! He knows us. He GETS us! Now the question is, how do we get that same message across to readers? I suggested that next time we put up a banner saying, “Romance Authors – you can talk to them about ANYTHING!”

What’s your experience with signings, as a writer, reader or bookseller? If you do signings, why? Are they good or bad experiences? What do you think makes for a good signing or event? I’d love to know, because I have a bunch more coming up!

(Before I stop, I’d like to say thanks to the great store managers and staff at Borders Express in Cascade Mall, Burlington, and Chapters Metrotown in Burnaby, who were so wonderfully supportive this weekend.)

Susan Lyons (www.susanlyons.ca)

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Posted by Susan Lyons :: 11:07 AM :: 13 comments

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